Press release writing and distribution in Kansas City
Press release writing and distribution: $349, fixed price. Kansas City SEO Pros writes one newsworthy release, pitches it to Kansas City newsrooms such as the Kansas City Business Journal and the Johnson County Post, and distributes it to top US publications. Order online, approve the draft before it goes out, and receive a report listing every outlet that published, mentioned or linked the story.
One-time · fixed price
Press release
- News-angle call to find the local story
- Writing of one release, up to about 500 words
- One revision round before approval
- Pitch emails to the Kansas City outlets that fit
- Distribution to top publications across the US
- Coverage report at day 30, with URLs
Definition
What is press release distribution?
Press release distribution is the delivery of a written news announcement to journalists, news sites and a wire service, so editors can report it and search engines can index it. A Kansas City release pairs a national wire with direct pitches to local newsrooms.
A press release has 5 parts: a headline, a dateline (the city and date the news comes from, such as "LENEXA, Kan."), the body, a boilerplate paragraph describing the business, and a media contact. A wire service, or newswire, is a paid network that publishes releases to partner news sites and sends them to newsroom inboxes.
Digital PR is the pitching half of the work: an email to the one reporter whose beat fits the story. Coverage from that pitch earns a brand mention and, at the reporter's choice, a link, so the release often feeds the same monthly program as link building services.
Price
How much does press release distribution cost?
$349 buys one press release from Kansas City SEO Pros at a fixed price, covering writing, one revision, Kansas City pitching, distribution to top US publications and a 30-day report. Wires sold directly cost $149 at EIN Presswire and $399 to $659 at Newswire.com.
The distribution cost is included in the $349. The writing fee is non-refundable; a release that cannot be published is refunded in full apart from that writing fee.
| Wire | Published price | Model |
|---|---|---|
| EIN Presswire | $149 | 1 release; $499 for 5 |
| Newswire.com | $399–$659 | Starter $399; Basic $659 per release |
| PR Newswire | Quote | Account required |
| GlobeNewswire | Quote | Quote or demo only |
| Business Wire | Not verified | Pricing not public |
Kansas City newsrooms
Which Kansas City outlets receive the release?
Each release goes to the Kansas City outlets whose beat fits the story, chosen from 17 newsrooms: the Kansas City Business Journal, the Kansas City Star, Startland News, the Johnson County Post, KCUR, Flatland, 3 TV news desks and community papers.
| Outlet | Coverage | Story fit |
|---|---|---|
| Kansas City Business Journal | Metro business weekly | Expansions, hires, openings, awards |
| The Kansas City Star | Metro daily (McClatchy) | Metro-wide news; the tip form refuses press releases, so the pitch goes to the reporter on the beat |
| Startland News | Startups and entrepreneurs (nonprofit) | Founders, funding, new ventures |
| Johnson County Post | Johnson County, KS; 8,000+ paying subscribers | Olathe, Overland Park, Lenexa and Shawnee openings and business news |
| KCUR 89.3 | Regional public radio (NPR) | Community impact stories |
| Flatland | Kansas City PBS; solutions and neighborhood journalism | Civic and neighborhood angles |
| The Beacon | Nonprofit news | Development and data stories, Wyandotte County |
| The Pitch | Culture and news | Restaurants, arts, nightlife |
| Olathe Reporter | Olathe digital daily | Olathe businesses and events |
| Wyandotte Daily | Wyandotte County online | KCK, Bonner Springs, Edwardsville |
| Platte County Landmark | Platte County weekly since 1865 | Parkville, Platte City, Riverside |
| The Kansas City Call | Black-owned weekly | Community and business news |
| Dos Mundos · KC Hispanic News | Bilingual and Latino Kansas City | Central Avenue and Latino-owned businesses |
| KSHB 41 · KMBC 9 · KCTV5 | TV news desks | Visual, same-day stories |
Pitches cover the Kansas City metro on both sides of State Line and go only to the outlets whose beat matches; a restaurant opening goes to The Pitch and the Johnson County Post, not to the Business Journal's finance desk.
SEO value
Do press releases help SEO?
Yes, through mentions and coverage, not through wire links. Google's spam policies classify optimized-anchor links in distributed press releases as link spam, and wire copies carry nofollow links. Value comes from journalists' stories, brand mentions and pages that AI answers cite.
The limit
Google's spam policies name "links with optimized anchor text in articles, guest posts, or press releases distributed on other sites" as link spam. Google Search Central, spam policies, updated August 28, 2026. Wire copies on the Kansas City Star's press-release section carry rel="nofollow" on client links.
A release returns value in 3 ways:
- Coverage: a journalist's own story, with an editorial link when the reporter adds one.
- Brand mentions: the business name on news pages, an unlinked mention that still counts toward prominence.
- AI citations: indexed news pages that ChatGPT, Perplexity and Google AI Overviews cite when they name a local business.
A release is a one-off order; ongoing coverage, links and profile work run on a monthly plan, and each option appears under Kansas City SEO pricing.
Timeline
How long does press release distribution take?
A Kansas City SEO Pros press release goes out 5 to 7 business days after the intake call: 3 business days to draft, 1 to 2 days for your approval and edits, then distribution on the scheduled date, with a coverage report at day 30.
Nothing goes out before you approve the draft in writing. The scheduled date follows the news itself: an opening goes out the week before the doors open, and an award goes out on the day the organizer publishes the winners.
- Day 0Book the intake call
Find the local news angle.
- Days 3–4Approve the draft
One revision round included.
- Scheduled datePublish on the scheduled date
Wire release plus local pitches.
- Day 30Review the coverage report
Every outlet that published, mentioned or linked.
What is the best press release distribution service?
The market
What is the best press release distribution service?
The best press release distribution service matches the release's audience. National wires such as PR Newswire and Business Wire reach newsrooms and financial sites nationwide; a Kansas City story reaches local editors through direct pitches, which wires do not replace.
A wire posts the release on partner sites within hours, and those copies are syndicated pages, not stories written by a reporter. A Kansas City reporter decides on coverage from a short email that names the local angle in the first line, so the pitch list does more for a local story than the wire's reach.
| Wire only | Local pitch + wire | |
|---|---|---|
| National reach | Yes | Yes |
| Reaches the Kansas City reporter on the beat | No | Yes, by direct email |
| Writing included | No | Yes |
| Price | $149–$659 per release | $349 at Kansas City SEO Pros |
News angles
Is press release distribution worth it for a small business?
Yes, when the release carries real local news: an opening, an expansion, an award, a hire or local data. Kansas City editors cover angles tied to the metro, such as growth near the Chiefs headquarters in Olathe. Routine announcements earn indexing only.
Five Kansas City angles editors cover:
- Growth near the Chiefs headquarters in Olathe.
- The Crown Center ballpark district.
- Suppliers and hiring around the Panasonic plant in De Soto.
- Lessons from hosting World Cup 2026 matches.
- Awards such as the KC Chamber's Mr. K and the Business Journal's Fast 50.
Prairie Trail Plumbing opens a Lenexa showroom
LENEXA, Kan. Prairie Trail Plumbing, a family-owned plumbing contractor, opens a fixture showroom on [street] in Lenexa on [date], its first location in Johnson County.
The showroom displays water heaters, fixtures and tankless systems, and adds [number] jobs for plumbers and service staff.
[Quote from the business owner about the opening, written with and approved by that owner.]
About Prairie Trail Plumbing: [boilerplate]. Media contact: [name, phone, email].
Do it yourself
Want to pitch Kansas City media yourself?
Each Kansas City newsroom takes news through its own route: a reporter's email, a tip form or a calendar submission. The route decides whether the release reaches an editor at all.
The guide lists the Kansas City newsrooms that accept releases and the submission route for each one.
Contact
Have news? Send it, and we'll say if it's a story
Order the $349 release above, or send the form first. Bikash or Fredrick replies within 1 business day.
Kansas City SEO Pros12022 Blue Valley Pkwy, Overland Park, KS 66213913-995-3659 · info@kansascityseopros.comMonday–Saturday 9 AM–5 PM, Sunday closedDirections to the Overland Park office open in Google Maps, so no map script loads on this page.
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