Getting a press release picked up by Kansas City media

A release sent as a Kansas City Star reader tip is discarded; a pitch sent to the reporter covering that beat, with the release attached below 3 sentences explaining why it matters to Kansas City readers, reaches an editor. The Kansas City press release service writes and places releases through this same route on a business's behalf.

General inboxes and forms are listed above; where an outlet's only published route is a named editor's email, the table points to that editor's contact page rather than a personal address.

Step 1 of 5

Angle examples: a new location in a growth corridor such as De Soto, Spring Hill or Parkville; hires tied to a major project such as the Chiefs headquarters move to Olathe or the Crown Center ballpark district; an award such as the KC Chamber's Mr. K award, KCBJ Best Places to Work, or Ingram's 40 Under Forty; local survey data; a community sponsorship; or a lesson from a metro event.

Step 2 of 5

Step 3 of 5

Release anatomy, in order: headline, dateline, lead sentence with the news, one quote, boilerplate paragraph, media contact with a phone number.

FOR IMMEDIATE RELEASE

OVERLAND PARK, Kan. (Nov. 3, 2026) -- Metcalf Family Dental, a
sample company, was named to a regional workplace list recognizing
small employers for staff retention and benefits.

The practice, which has operated in Overland Park since [year], was
selected from more than 200 nominees reviewed by the publication's
editorial board.

"This recognition reflects the team we've built, not a marketing
claim," said [Business Owner Name], owner of Metcalf Family Dental. "Every
person on our staff has been part of getting here."

Metcalf Family Dental is a sample general and family dental
practice serving Overland Park, Kansas and the surrounding Johnson
County area.

Media Contact:
[Name], [Title]
[Email] | [Phone number]

SAMPLE — a fictional company, used to illustrate format only; no quote in this sample is attributed to a real person.

Step 4 of 5

Step 5 of 5

Paid wire distribution is a different service from local pitching; Kansas City SEO Pros' own link building services treat a paid, nofollowed wire link as citation and visibility value, not as a ranking link.

A mechanism, not a measured guarantee: coverage creates an indexed page an AI answer engine can read and cite, in addition to a business's own site. BrightLocal found that 45% of consumers used AI tools to find local businesses in 2026. Methodology for getting named in AI answers directly is covered in getting cited by AI answers.

• Pick 1 angle
• Pick 1 outlet and reporter
• Write the release with a dateline
• Send it through the outlet’s own route
• Follow up once, then publish it on your own site